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Which of the following refers to a process that first determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to system users? A. Market intelligence system B. Marketing information system (MIS) C. Marketing decision support system (MDSS)
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://quizlet.com/126452539/buad301-chapter-4-flash-cards/
C. Marketing decision support system (MDSS) D. Market intelligence system E. Market research. C. Marketing decision support system (MDSS) Which of the following steps of the market research process involves interpreting or drawing conclusions from the results? ... C. Case study …
https://www.mbaknol.com/management-information-systems/case-study-on-mis-information-system-in-restaurant/
Sep 11, 2010 · It is also necessary to study the keys to successful Executive Information System (EIS) development and operation. Decision support systems would also make the system a complete MIS as it constitutes a class of computer-based information systems including knowledge-based systems that support decision-making activities.
https://www.cambridge.org/core/journals/journal-of-management-and-organization/article/marketing-decision-support-systems-and-australian-businesses-a-queensland-case-study-and-implications-towards-2000/6C29A79AD194A28C7E25A8A33826E0A7
Marketing Decision Support Systems and Australian Businesses: A Queensland Case Study and Implications Towards 2000 - Volume 3 Issue 1 - Alan Buttery, Rick Tamaschke. ... Little is known about the extent to which the Marketing Decision Support System (MDSS) technology is currently used in Australia, or about the scope for the technology in ...Cited by: 1
https://library.iugaza.edu.ps/thesis/98936.pdf
reliable technology and Marketing Decision Support Systems (MDSS) that organizes the information gathered from all sources and analyze the data to help the managers in making marketing decisions. Moreover, MkIS components (i.e. internal records, marketing intelligence, marketing research, marketing decision support system, and the
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