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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies.
https://www.managementstudyguide.com/decision-support-systems-articles.htm
Articles on Decision Support Systems. Decision making is central to the success of your business. A Decision Support System (DSS), if used correctly, can help you make unbiased and quality decision, improving overall performance of your organization. A smart application relies on both human and artificial intelligence.
https://link.springer.com/article/10.1007%2Fs12087-007-0014-5
Nov 01, 2007 · Abstract The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable decision support system.Cited by: 4
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
A decision support system is that system which helps the management in taking the business decisions. It is a system which allow human-machine interface whereby, the decision-maker possess control throughout the decision making process.
https://www.sciencedirect.com/science/article/pii/S0167811697000098
Little (1979) gives the following definition: ... a marketing decision support system is a coordi- nated collection of data, systems, tools and tech- niques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.Cited by: 105
https://www.sciencedirect.com/science/article/pii/S0167923607000498
Her research interests are the marketing managers' decision-making process and the impact of marketing decision support systems (MDSS) on managers. 1 In this study, the MDSS provided to decision-makers is relatively open because it is built with a MDSS generator, which allows decision-makers to examine the model.
http://www.managementparadise.com/forums/marketing-research-mr/200373-marketing-decision-support-systems-mdss.html
MARKETING DECISION SUPPORT SYSTEMS. A typical marketing manager regularly receives some or all of the following data: factory shipments or orders; consumer panel data; scanner data; demographic data; and internal cost and budget data. Managers don’t want data.
https://www.journals.elsevier.com/decision-support-systems/recent-articles/
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