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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data,...
https://www.scdlpune.com/decision-support-system.html
Decision Support System are interactive information systems that depend on a (having different things working together as one unit) set of user-friendly hardware and software tools to produce and present information that is targeted to support the management in the decision-making process.
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors.
https://businessjargons.com/marketing-information-system.html
Marketing Decision Support System: It includes several software programs that can be used by the marketers to analyze the data, collected so far, to take better marketing decisions.With the use of computers, the marking managers can save the huge data in a tabular form and can apply statistical programs to analyze the data and make the ...
http://www.fao.org/3/W3241E/w3241e0a.htm
"A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control".
http://www.managementparadise.com/forums/marketing-research-mr/200373-marketing-decision-support-systems-mdss.html
MARKETING DECISION SUPPORT SYSTEMS (MDSS)) Discuss MARKETING DECISION SUPPORT SYSTEMS (MDSS)) within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; MARKETING DECISION SUPPORT SYSTEMS A typical marketing manager regularly receives some or all of the following data: factory …
https://kalyan-city.blogspot.com/2013/01/4-main-components-of-marketing.html
Jan 04, 2013 · Components of Marketing Information System MIS. Marketing Information System (MIS) collects, analyses, and supplies a lot of relevant information to the marketing managers. It is a valuable tool for planning, implementing and controlling the marketing activities.. The role of MIS is to identify (find out) what sort of information is required by the marketing managers.
https://quizlet.com/223552788/mindtap-chapter-5-flash-cards/
Which systems approach makes the most sense for a manager in a dynamic marketing environment that needs data at irregular intervals? a. Marketing Dashboard b. Decision support system (DSS) c. Marketing information system (MIS) d. A systems approach does not make sense for a manager under these conditions.
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