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Marketing decision support systems An interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. Characteristics of marketing decision support systems (4)
https://studyhippo.com/decision-support-systems-and-marketing-research/
Marketing decision support systems An interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. Characteristics of marketing decision support systems (4) Interactive Flexible Discovery Oriented Accessible Database marketing The creation of a large computerized file of customers’ and potential customers ...
https://www.researchgate.net/publication/226583532_Decision_Support_Systems_in_Marketing
The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years.
https://www.cram.com/flashcards/chapter-9-decision-support-systems-and-marketing-research-1380451
Jun 01, 2010 · Study Flashcards On Chapter 9: Decision Support Systems and Marketing Research at Cram.com. Quickly memorize the terms, phrases and …4.5/5(1)
https://quizlet.com/272763145/chapter-9-decision-support-systems-and-marketing-research-flash-cards/
Start studying Chapter 9: Decision Support Systems and Marketing Research. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
http://www.swlearning.com/marketing/lamb/essentials_3e/feature_archives/ch07.doc
DECISION SUPPORT SYSTEMS AND MARKETING RESEARCH. NetSmart discovered there are no cohesive subgroups of the female on-line population; women have overlapping, multifaceted responsibilities and interests.
https://link.springer.com/article/10.1007%2Fs12087-007-0014-5
The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable decision support system. The specific requirements and problems of management are too dissimilar to make the development of one universal decision ...
https://bianca-sonera.blogspot.com/2009/10/decision-support-systems-and-marketing.html
Oct 25, 2009 · Decision Support Systems and Marketing Research. Whether your goal is to expand into new markets, introduce a new product or service, or gauge customer reactions, even the smallest businesses can benefit from a simple but well-planned market-research study.
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted …
https://www.journals.elsevier.com/decision-support-systems/
Examples of research topics that would be appropriate for Decision Support Systems include the following: 1. DSS Foundations e.g. principles, concepts, and theories of enhanced decision making; formal languages and research methods enabling improvements in decision making. It is important that theory validation be carefully addressed.
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