Customer Data Marketing Mining Sales Support Technique

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Data Mining Techniques: For Marketing, Sales, and Customer ...

    https://www.amazon.com/Data-Mining-Techniques-Relationship-Management/dp/0470650931
    Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.Cited by: 1118

Data Mining Techniques: For Marketing, Sales, and Customer ...

    https://tdan.com/data-mining-techniques-for-marketing-sales-and-customer-support/5560
    In short, Data Mining Techniques: for Marketing, Sales, and Customer Support is quite readable, even for those without a statistical or AI background, and is definitely recommended for anyone wanting to embark on more than a casual study in this timely subject.

Data Mining Techniques: For Marketing, Sales, and Customer ...

    https://www.wiley.com/en-us/Data+Mining+Techniques%3A+For+Marketing%2C+Sales%2C+and+Customer+Relationship+Management%2C+3rd+Edition-p-9780470650936
    Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Data Mining Techniques : For Marketing, Sales, and ...

    http://www.dssresources.com/books/contents/berry97.html
    1 Introduction to Data Mining. The introduction motivates the book by underlining the shift from mass marketing to one-to-one marketing and making the case that the tools and techniques described in this book can help make that shift possible.

Data mining techniques : for marketing, sales, and ...

    https://www.worldcat.org/title/data-mining-techniques-for-marketing-sales-and-customer-support/oclc/36755821
    One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently …

Data Mining Techniques: For Marketing, Sales, and Customer ...

    https://www.researchgate.net/publication/271077515_Data_Mining_Techniques_For_Marketing_Sales_and_Customer_Relationship_Management
    Feature selection technique is one of the important data pre-processing steps in data mining; it is used to find the important features subset in order to create a new subset of informative features.



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