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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://www.researchgate.net/publication/308748135_Commercial_Banks_Use_of_Decision_Support_System_to_Achieve_Marketing_Creativity
The following results were concluded by the researcher: 1)The commercial banks use of the decision support system contributed to achieving marketing creativity. 2)There are no differences that are ...Author: Tareq Hashem
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome ...
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
Technology to Assist Market Research. Marketing Information Systems. A marketing information system (MIS) is a management information system designed to support marketing decision making. Learning Objectives. Show the use of marketing information systems used in research and consumer marketing.
https://link.springer.com/article/10.1007%2Fs12087-007-0014-5
Nov 01, 2007 · The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable decision support system. The specific requirements and problems of management are too dissimilar to make the development of one …Cited by: 4
https://www.investopedia.com/terms/d/decision-support-system.asp
A decision support system (DSS) is a computerized program that analyzes data in an organization or business, enabling managers to decide courses of action.
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