Success Marketing Management Support Systems

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The Success of Marketing Management Support Systems ...

    https://pubsonline.informs.org/doi/abs/10.1287/mksc.18.3.196
    This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of …Cited by: 104

The Success of Marketing Management Support Systems (1999)

    http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.201.1725
    CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of managerial decision making.

The Success of Marketing Management Support Systems - CORE

    https://core.ac.uk/display/21562997
    Abstract. This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of managerial decision making.Cited by: 104

Customer Success Marketing Management System Simple

    https://simple.io/customer-success/
    Your success is our success! At Simple, we focus on change management principles, large-scale implementation plans, and the simple art of listening. ... The next thing you know, all responses to your support requests are automated and as for proving your return on investment, you’re struggling to remember why you needed the software in the ...

Factors That Determine the Success of Marketing Management ...

    https://link.springer.com/chapter/10.1007/978-1-4615-4595-8_9
    Abstract The fourth and last part of this book focuses on how to increase the success of marketing management support systems in companies, in terms of both their adoption and implementation and their contribution to more effective and efficient decision making.Author: Berend Wierenga, Gerrit van Bruggen

The success of marketing management support systems …

    https://www.researchgate.net/profile/Richard_Staelin/publication/227442181_The_Success_of_Marketing_Management_Support_Systems/links/02bfe50e5acb29db50000000.pdf?origin=publication_list
    Figure 1 Demand Side of Decision Support Supply Side of Decision Support Integrative Framework of the Factors that Determine the Success of a Marketing Management ...



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