Marketing Information System Decision Support System

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MIS: Marketing Information System (With Diagram)

    http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
    Marketing Decision Support System (MDSS): Previously, the component was known as Analytical Marketing System. While former three components supply data, the marketing decision support system concerns more with processing or analyzing available data. This component can improve efficiency and utility of the whole marketing information system.

What Is a Marketing Decision Support System? (with picture)

    https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
    Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.

Marketing decision support system - Wikipedia

    https://en.wikipedia.org/wiki/Marketing_decision_support_system
    A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events.

What is Marketing Information System? definition and ...

    https://businessjargons.com/marketing-information-system.html
    Marketing Information System Definition: The Marketing Information System refers to the systematic collection, analysis, interpretation, storage and dissemination of the market information, from both the internal and external sources, to the marketers on a regular, continuous basis.

Decision Support System (DSS): Meaning, Features and Users

    http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
    Decision support systems use data from the general management information system and they are used by a manager or a decision maker for decision support. The basic characteristic of the decision support system is that it is based on some tool, technique or model.

Chapter 9: Marketing Information Systems

    http://www.fao.org/3/W3241E/w3241e0a.htm
    Marketing information systems are intended to support management decision making. Management has five distinct functions and each requires support from an MIS. These are: planning, organising, coordinating, decisions and controlling. Information systems have to be designed to meet the way in which managers tend to work.

MKTG Chapter 4 Pretest Flashcards Quizlet

    https://quizlet.com/83975645/mktg-chapter-4-pretest-flash-cards/
    A marketing decision support system (MDSS) is a(n) _____. A) basic system used by companies that do not have the resources to develop a marketing information system (MIS) B) popular syndicated research report purchased by most major media companies



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