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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://businessjargons.com/marketing-information-system.html
Marketing Information System Definition: The Marketing Information System refers to the systematic collection, analysis, interpretation, storage and dissemination of the market information, from both the internal and external sources, to the marketers on a regular, continuous basis.
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
Marketing Decision Support System (MDSS): Previously, the component was known as Analytical Marketing System. While former three components supply data, the marketing decision support system concerns more with processing or analyzing available data. This component can improve efficiency and utility of the whole marketing information system.
http://www.fao.org/3/W3241E/w3241e0a.htm
Components of a marketing information system. A marketing information system (MIS) is intended to bring together disparate items of data into a coherent body of information. An MIS is, as will shortly be seen, more than raw data or information suitable for the purposes of decision making.
https://www.informationbuilders.com/decision-support-systems-dss
A decision support system (DSS) is a specific class of computerized information system that supports business and organizational decision-making activities. Properly designed decision support systems are interactive software-based systems intended to help decision-makers compile useful information from raw data, documents, personal knowledge ...
https://www.managementstudyguide.com/information-system-for-decision-support.htm
Group decision support system includes tools like brain storming tools, idea ranking tools, etc. Executive Information System. An information system designed to facilitate top level management undertake a strategic decision is called executive information system. Executive Information systems contain both primary as well as secondary data.
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions.
https://www.slideshare.net/nijazn/decision-support-system-management-information-system
Jul 23, 2014 · Decision Support System - Management Information System 1. DECISION SUPPORT SYSTEM by NIJAZ N 2. DECISION MAKING & INFORMATION SYSTEM Decisions are made at all levels of the firm. Some decisions are very common and routine but exceptionally valuable. IT provides new tools for managers to carryout decisions. Receiving the most concrete, up-to-date information …
https://www.thebalancesmb.com/what-is-a-marketing-information-system-mis-2296892
Using a marketing information system ... An output system that distributes reports to marketing and advertising decision-makers. The Four Types of Data In a Marketing Information System . An MIS is designed to be a multifunctional system and can handle data from multiple sources.
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