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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing …
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...
https://en.wikipedia.org/wiki/Decision_support_system
The concept of decision support has evolved mainly from the theoretical studies of organizational decision making done at the Carnegie Institute of Technology during the late 1950s and early 1960s, and the implementation work done in the 1960s.
https://link.springer.com/chapter/10.1007%2F978-3-540-48713-5_7
This chapter briefly summarizes the history of decision support systems and provides examples of DSSs for each of the categories in the expanded DSS framework (Power 2002), including communications-driven, data-driven, document-driven, knowledge-driven and model-driven DSSs.Cited by: 159
https://opmantek.com/importance-of-decision-support-systems/
The Importance Of Decision Support Systems By Keith Sinclair - Chief Technology Officer, NMIS Founder While studying business before my start in Information Technology, we learnt lots of great concepts, like cross subsidisation, cash flow, bottom line vs top line, but the most lasting concept for me was Decision Support Systems.
http://www.umsl.edu/~sauterv/analysis/488_f02_papers/dss.html
Decision Support Systems have evolved over the past three decades from simple model-oriented systems to advanced multi-function entities. During the 1960’s, most Decision Support Systems were fairly based on powerful (and expensive) mainframe computers which …
https://quizlet.com/227118878/mis-ch-11-flash-cards/
Jaden is the CEO of Chat Rack (CR), a California-based company. CR's main area of focus is the development of Instant Messaging (IM) tools for organizations. After considerable success in the United States, Jaden is contemplating entering the Asian market.
https://www.ijcse.com/docs/IJCSE11-02-01-054.pdf
A Decision Support System (DSS) is an interactive, flexible, and adaptable computer based information system that utilizes decision rules, models, and model base coupled with a comprehensive database and the decision maker’s own insights, leading to specific, implementable decisions in solving problems that would not be
https://quizlet.com/122891357/marketing-exam-1-study-questions-flash-cards/
Marketing research consists of designing the proper "mix" of product/service, price, promotion, and distribution system to meet the wants and needs of the consumers within the target market…
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