Decision Support System Sales Marketing

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Decision Support System (DSS) in Industrial Marketing

    http://www.yourarticlelibrary.com/marketing/decision-support-system-dss-in-industrial-marketing/22574
    Decision Support System (DSS) in Industrial Marketing! A marketing information system produces information that supports many of the day-to-day decision making needs of the management. Reports, displays and responses produced by such systems provide information that managers have specified in advance as adequately meeting their information needs.

Marketing decision support system - Wikipedia

    https://en.wikipedia.org/wiki/Marketing_decision_support_system
    A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies.

Marketing decision support system (MDSS) - PMLiVE

    https://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
    Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors.

What Is a Marketing Decision Support System? (with picture)

    https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
    Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...

Ch 7: Marketing Research, Decision Support System and ...

    https://quizlet.com/103107081/ch-7-marketing-research-decision-support-system-and-sales-forecasting-flash-cards/
    marketing research firm that specializes in a limited number of research activities, such as conducting field interviews or performing data processing. exploratory research. process of discussing a marketing problem with informal sources both within and outside the firm and examining information. sales analysis.

MIS: Marketing Information System (With Diagram)

    http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
    John D. C. Little defines: “A marketing decision support system (MDSS) is coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organisation gathers and interprets relevant information from environment and turns it into a basis for making decisions.”

Marketing Decision Support Systems – The Mix. My Blog

    https://thoughtstheatre.wordpress.com/2011/08/14/marketing-decision-support-systems-the-mix/
    Aug 14, 2011 · A marketing decision support system (DSS) is an interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. A DSS bypasses the information-processing specialist and gives managers access to useful data from their own desks.

EFFECTIVE EXECUTIVE DECISION MAKING WITH MARKETING ...

    http://www.crai.com/sites/default/files/publications/Effective-Executive-Decision-Making-with-Marketing-Decision-Support-Systems.pdf
    Marketing Decision Support Systems An MDSS is a system of interlinked marketing models calibrated on customer, market and corporate research.



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