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http://www.yourarticlelibrary.com/marketing/decision-support-system-dss-in-industrial-marketing/22574
Decision Support System (DSS) in Industrial Marketing! A marketing information system produces information that supports many of the day-to-day decision making needs of the management. Reports, displays and responses produced by such systems provide information that managers have specified in advance as adequately meeting their information needs.
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies.
https://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors.
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...
https://quizlet.com/103107081/ch-7-marketing-research-decision-support-system-and-sales-forecasting-flash-cards/
marketing research firm that specializes in a limited number of research activities, such as conducting field interviews or performing data processing. exploratory research. process of discussing a marketing problem with informal sources both within and outside the firm and examining information. sales analysis.
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
John D. C. Little defines: “A marketing decision support system (MDSS) is coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organisation gathers and interprets relevant information from environment and turns it into a basis for making decisions.”
https://thoughtstheatre.wordpress.com/2011/08/14/marketing-decision-support-systems-the-mix/
Aug 14, 2011 · A marketing decision support system (DSS) is an interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. A DSS bypasses the information-processing specialist and gives managers access to useful data from their own desks.
http://www.crai.com/sites/default/files/publications/Effective-Executive-Decision-Making-with-Marketing-Decision-Support-Systems.pdf
Marketing Decision Support Systems An MDSS is a system of interlinked marketing models calibrated on customer, market and corporate research.
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