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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted …
http://www.yourarticlelibrary.com/business/decision-support-system/decision-support-system-dss-concept-characteristics-and-benefits/69757
ADVERTISEMENTS: Read this article to learn about the concept, characteristics and benefits of Decision Support System (DSS). Concept of DSS: The concepts involved in DSS were first articulated in the early 1970s by Scott Morton, who defined DSS as follows: “DSS means interactive computer-based systems, which help decision makers utilize data and models to …
https://www.flashcardmachine.com/ch-9learningobjectives.html
Feb 10, 2014 · A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions. Four characteristics make a DSS especially useful to marketing managers. They are: 1.interactive 2. flexible 3.discovery minded 4. accessible
https://www.investopedia.com/terms/d/decision-support-system.asp
A decision support system (DSS) is a computerized program that analyzes data in an organization or business, enabling managers to decide courses of action.
https://businessjargons.com/marketing-information-system.html
Marketing Decision Support System: It includes several software programs that can be used by the marketers to analyze the data, collected so far, to take better marketing decisions.With the use of computers, the marking managers can save the huge data in a tabular form and can apply statistical programs to analyze the data and make the ...
https://www.allinterview.com/showanswers/106150/explain-the-concept-need-for-and-importance-of-a-decision-support-system.html
Explain the concept, need for and importance of a Decision Support System.. Answer / puneet chawla A Decision Support System (DSS) is a class of information systems (including but not limited to computerized systems) that support business and …
https://www.techopedia.com/definition/770/decision-support-system-dss
Decision Support System: A decision support system (DSS) is a computer-based application that collects, organizes and analyzes business data to facilitate quality business decision-making for management, operations and planning. A well-designed DSS aids decision makers in compiling a variety of data from many sources: raw data, documents, ...
https://en.wikipedia.org/wiki/Decision_support
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in ...
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