Searching for Virtual Communities Marketing Perspective Decision Support Systems information? Find all needed info by using official links provided below.
https://www.researchgate.net/publication/222905889_Virtual_Communities_A_Marketing_Perspective
Virtual Communities: A Marketing Perspective. Article in Decision Support Systems 47(3) ... virtual community identification significantly impacts sustained participation. This paper offers a new ...
https://dl.acm.org/doi/10.1016/j.dss.2009.02.008
Virtual communities: A marketing perspective. Share on. Authors: Kristine de Valck. ... determinants and effects of virtual community influence on the consumer decision process; (ii) virtual community participation patterns; and (iii) discussion practices of the most active community members. ... Decision Support Systems Volume 47, Issue 3 ...
https://www.sciencedirect.com/science/article/pii/S016792360900058X
Decision Support Systems. Volume 47, Issue 3, June 2009, Pages 185-203. Virtual communities: A marketing perspective ... that facilitate consumer-to-consumer interactions has generated useful insights in the functioning and exploitation of virtual communities as marketing tools.Cited by: 657
https://www.deepdyve.com/lp/elsevier/virtual-communities-a-marketing-perspective-XcSoMDJ48m
Jun 01, 2009 · Read "Virtual communities: A marketing perspective, Decision Support Systems" on DeepDyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips.
https://www.semanticscholar.org/paper/Virtual-communities%3A-A-marketing-perspective-Valck-Bruggen/8643bf64920a15d1678fd40832450a131a682c95
Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opinions. Consequently, 'word-of-mouse' has become a significant market force that influences consumer decision-making. On the basis of extensive quantitative and qualitative research, the authors sketch how consumers make use of virtual communities as social and information networks, and how this ...
https://repub.eur.nl/pub/16415
Jun 01, 2009 · Virtual communities: A marketing perspective Publication ... the authors sketch how consumers make use of virtual communities as social and information networks, and how this affects their decision-making processes. ... van Bruggen, G.H, & Wierenga, B. (2009). Virtual communities: A marketing perspective. Decision Support Systems, 47(3), 185 ...Cited by: 657
https://quizlet.com/10286739/decision-support-systems-and-marketing-research-flash-cards/
Marketing decision support systems An interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. Characteristics of marketing decision support systems (4)
https://www.sciencedirect.com/science/article/pii/S0167923606000583
Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories ... Accordingly, whether these dimensions of fairness will influence knowledge sharing in virtual communities is another interesting area for future research. ... His research has appeared in Decision Support Systems ...Cited by: 2917
https://quizlet.com/34061871/decision-support-systems-chpt-9-flash-cards/
Computer-based information systems that provide interactive information support to managers and business professionals during the decision-making process. Decision support systems use (1) analytical models, (2) specialized databases, (3) a decision maker's own insights and judgments, and (4) an interactive, computer-based modeling process to ...
https://www.researchgate.net/publication/226583532_Decision_Support_Systems_in_Marketing
Decision support systems in the marketing area are used to answer various product and service issues (e.g. generated volume, profit, price), as well as resolve any interests' mismatches, by ...
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