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https://hbr.org/2014/11/7-marketing-technologies-every-company-must-use
7 Marketing Technologies Every Company Must Use. Louis Gudema; ... people who have a holistic view of marketing technology and don’t just want to steer you toward the one or two that they support.
https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/
Implications from previous versions of the Marketing Technology landscape. Here, for comparison is the 2015 Marketing technology landscape infographic which we think provides a great framework to help managers think through the best technology to improve their marketing and to review the leading technology vendors in each category.
https://courses.lumenlearning.com/boundless-marketing/chapter/technology/
Ad blindness is another interesting outcome of the modern technology-driven marketing. As consumers are exposed to more and more sponsored content, the ability to ignore marketing materials (particularly online) has grown quite high.
http://people.duke.edu/%7Emccann/mkt-tech.htm
BA 491.33 . Marketing and Technology. Professor John M. McCann. Overview. This course is about technology’s impact on marketing, how firms have and should use technology to support their marketing and related functions, and how a Fuqua grad could take advantage of the new opportunities that flow from the new situations that will continue to emerge as the technologies evolve.
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