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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies. MKDSS assists decision makers …
https://quizlet.com/6830505/marketing-chapter-4-flash-cards/
marketing chapter 4. STUDY. Flashcards. Learn. Write. Spell. Test. PLAY. Match. Gravity. Created by. codydpalmer. ... Marketing decision support system (MDSS) The data, analysis software, and interactive software that allow managers to conduct analyses and find the information they need…
https://www.managementstudyhq.com/types-of-decision-support-systems.html
Types of Decision Support Systems. The decision support systems can be broadly classified into two types, namely model-based DSS and data-based DSS. 1. Model Based DSS: These systems are standalone systems and they are not connected with other major corporate information systems.
https://quizlet.com/301660501/ch-4-quiz-flash-cards/
E. Marketing decision support system (MDSS) D Which of the following refers to an organized collection (often electronic) of data that can be searched and queried to provide information about contacts, products, customers, inventory, and more?
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
A decision support system must generate information in such a form that executives may understand and at a time when such an information is needed and place the information under the direct control of the executives. Thus, the DSS enables the business executives to take the efficient, effective and economic decisions.
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...
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