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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies.
https://www.managementstudyhq.com/types-of-decision-support-systems.html
Types of Decision Support Systems: A decision support system is an interactive computer based system that serves decision making needs of managers. It provides managers with the information that enables them to make both semi-structured and unstructured decisions.
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
John D. C. Little defines: “A marketing decision support system (MDSS) is coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organisation gathers and interprets relevant information from environment and turns it into a basis for making decisions.”
https://quizlet.com/201126169/mkt-chapter-7-flash-cards/
A complete marketing information system includes each of the following except: Select one: a. decision support systems. b. data from internal sources. c. marketing models. d. a data warehouse. e. All of these alternatives are correct.
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