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https://businessjargons.com/marketing-information-system.html
Marketing Decision Support System: It includes several software programs that can be used by the marketers to analyze the data, collected so far, to take better marketing decisions.With the use of computers, the marking managers can save the huge data in a tabular form and can apply statistical programs to analyze the data and make the ...
https://en.wikipedia.org/wiki/Decision_support_system
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. unstructured and semi-structured ...
https://www.investopedia.com/terms/d/decision-support-system.asp
A decision support system (DSS) is a computerized program that analyzes data in an organization or business, enabling managers to decide courses of action.
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome ...
https://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors. MDSS can be used to assist ...
https://quizlet.com/7618582/mktg-9-flash-cards/
A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions. Four characteristics make a DSS especially useful to marketing managers: They are interactive, flexible, discovery oriented, and …
https://searchcio.techtarget.com/definition/decision-support-system
Mar 01, 2010 · The consequences of different decision alternatives, given past experience in a context that is described; A decision support system may present information graphically and may include an expert system or artificial intelligence . It may be aimed at business executives or some other group of knowledge workers.
https://www.flashcardmachine.com/ch-9learningobjectives.html
Feb 10, 2014 · A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions. Four characteristics make a DSS especially useful to marketing managers. They are: 1.interactive 2. flexible 3.discovery minded 4. accessible
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