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Keen Decision Systems was named ClickZ’s “Best Predictive Analytics Platform” and a “2020 Best Tech Startup” by The Tech Tribune. How Do You Drive Growth? If I spend more on marketing, what kind of revenue, profit and/or long-term value can I expect? Keen’s solution shows you how to optimize spend and timing your entire marketing ...
https://keends.com/about/
John Busbice, a marketing data scientist, leads the development of Keen’s platform at the confluence of analytics, software and decision support. John’s leadership vision reflect Keen’s own values for growth, empathy, trust and teamwork.
https://en.wikipedia.org/wiki/Decision_support_system
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. unstructured and semi-structured ...
https://www.linkedin.com/company/keen-strategy-llc
Keen Decision Systems is a software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions that build winning brands ...
https://www.journals.elsevier.com/decision-support-systems/
The common thread of articles published in Decision Support Systems is their relevance to theoretical and technical issues in the support of enhanced decision making. The areas addressed may include foundations, functionality, interfaces, implementation, impacts, and evaluation of decision support systems (DSSs).
https://www.investopedia.com/terms/d/decision-support-system.asp
Decision support systems allow for more informed decision-making, timely problem-solving, and improved efficiency in dealing with issues or operations, planning, and even management.
https://dspace.mit.edu/bitstream/handle/1721.1/47172/decisionsupports1980keen.pdf
DECISIONSUPPORTSYSTEMS; ARESEARCHPERSPECTI^'E PeterG.W.Keen March1980 CISRNo.5A SloanmNo.1117-J Manyoftheideasexpressedinthis paperbelongasmuchtomycolleagues ...
https://www.intechopen.com/books/management-of-information-systems/decision-support-systems/
Two DSS pioneers, Peter Keen and Charles Stabell, stated the concept of decision support which was extracted from the theoretical studies of organizational decision-making during the late 1950s and early 1960s and the technical work on interactive computer systems that mostly carried out in the 1960s .
https://www.techopedia.com/definition/770/decision-support-system-dss
Decision Support System: A decision support system (DSS) is a computer-based application that collects, organizes and analyzes business data to facilitate quality business decision-making for management, operations and planning. A well-designed DSS aids decision makers in compiling a variety of data from many sources: raw data, documents, ...
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