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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://www.sciencedirect.com/science/article/pii/0378720679900399
The growing literature on decision support systems outlines their principal characteristics and presents case studies of successful systems. This paper reviews the literature, describes six functions that a decision support system may perform for a manager or staff analyst, and introduces a new technique, functional mapping, for representing these systems.Cited by: 73
https://sites.google.com/site/misprojectkickoff/what-is-marketing-information-systems-mkis/-functions
The various functions of Marketing Information System are: 1. The marketing identification function: The determination of potential buyers and their characteristics is vital in order to satisfy their needs and desires. This enables the marketer to know : · W here the buyers are located
http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
Decision support system is a special class of system which facilitate decision making. As in an organisation, at each and every point and time, decisions are to be taken irrespective of their nature. Some decisions may be routine and programmed decisions while other may be strategic, and non-programmed decisions.
https://www.inc.com/encyclopedia/decision-support-systems.html
Good decision support systems can help business people perform a wide variety of functions, including cash flow analysis, concept ranking, multistage forecasting, product performance improvement ...
https://en.wikipedia.org/wiki/Decision_support
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in ...
https://www.researchgate.net/publication/303803699_Management_Support_Systems_In_Marketing_Decision_Making
Though several forms of support systems for marketing decisions have been reported in the literature, the field of marketing decision support systems (MDSS) has not yet been formalized to the ...Author: Yuvika Singh
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome ...
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