Explain Concept Purpose Marketing Decision Support System

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MKTG 9 Flashcards Quizlet

    https://quizlet.com/7618582/mktg-9-flash-cards/
    Explain the concept and purpose of a marketing decision support system A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions.

Ch.9 Learning Objectives Flashcards

    https://www.flashcardmachine.com/ch-9learningobjectives.html
    Feb 10, 2014 · Explain the concept and purpose of a marketing decision support system. Definition A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions.

Explain the concept, need for and importance of a Decision ...

    https://www.allinterview.com/showanswers/106150/explain-the-concept-need-for-and-importance-of-a-decision-support-system.html
    Explain the concept, need for and importance of a Decision Support System.. Answer / puneet chawla A Decision Support System (DSS) is a class of information systems (including but not limited to computerized systems) that support business and organizational decision-making activities.

Marketing decision support system - Wikipedia

    https://en.wikipedia.org/wiki/Marketing_decision_support_system
    A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...

What is decision support system (DSS)? - Definition from ...

    https://searchcio.techtarget.com/definition/decision-support-system
    Mar 01, 2010 · The consequences of different decision alternatives, given past experience in a context that is described; A decision support system may present information graphically and may include an expert system or artificial intelligence . It may be aimed at business executives or some other group of knowledge workers.

Decision Support System—DSS Definition

    https://www.investopedia.com/terms/d/decision-support-system.asp
    A decision support system (DSS) is a computerized program that analyzes data in an organization or business, enabling managers to decide courses of action.

Decision Support System (DSS): Meaning, Features and Users

    http://www.yourarticlelibrary.com/management/decision-making-management/decision-support-system-dss-meaning-features-and-users/70296
    Decision support system is a special class of system which facilitate decision making. As in an organisation, at each and every point and time, decisions are to be taken irrespective of their nature. Some decisions may be routine and programmed decisions while other may be strategic, and non-programmed decisions.

Explain the concept and purpose of a marketing decision ...

    https://www.chegg.com/homework-help/explain-concept-purpose-marketing-decision-support-system-de-chapter-9-problem-1ra-solution-9781133171904-exc
    Explain the concept and purpose of a marketing decision support system. A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions. Four characteristics make DSSs especially useful to marketing managers: They are interactive, flexible ...

Decision support system - Wikipedia

    https://en.wikipedia.org/wiki/Decision_support_system
    A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e. unstructured and semi-structured ...

CONCEPT, ROLE AND IMPORTANCE OF MIS

    https://www.linkedin.com/pulse/concept-role-importance-mis-kumar-chetan
    Jul 04, 2015 · CONCEPT The MIS is an idea which is associated with man, machine, marketing and methods for collecting information’s from the internal and …



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