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https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy …
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data,...
https://searchbusinessanalytics.techtarget.com/tutorial/How-decision-support-systems-DSS-can-help-business-decision-making
We should consider building a computerized decision support system when (a) good information is likely to improve the quality of decisions and (b) potential DSS users recognize a need for and want to use computerized support. Introducing more and better decision support in an organization does create changes and challenges for managers.
https://www.researchgate.net/publication/227441977_A_Marketing_Decision_Support_System_for_Retailers
A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and analysis methodology, sophisticated computer software, and attention to management's implementation needs...
https://www.springer.com/gp/book/9781402071942
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing …
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