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http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
4. Marketing Decision Support System (MDSS): Previously, the component was known as Analytical Marketing System. While former three components supply data, the marketing decision support system concerns more with processing or analyzing available data. This component can improve efficiency and utility of the whole marketing information system.
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company.
https://www.ijcse.com/docs/IJCSE11-02-01-054.pdf
A Decision Support System (DSS) is an interactive, flexible, and adaptable computer based information system that utilizes decision rules, models, and model base coupled with a comprehensive database and the decision maker’s own insights, leading to specific, implementable decisions in solving problems that would not be
https://www.conceptdraw.com/examples/types-of-information-system-in-diagram
"The "classic" view of Information systems found in the textbooks in the 1980s was of a pyramid of systems that reflected the hierarchy of the organization, usually transaction processing systems at the bottom of the pyramid, followed by management information systems, decision support systems, and ending with executive information systems at ...
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted …
https://www.capterra.com/decision-support-software/
Decision support system used to help businesses automate the recording, management, and functions involved in decision making. Learn more about Perdeca Save Decision support system used to help businesses automate the recording, management, and functions involved in decision making.
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