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https://quizlet.com/10286739/decision-support-systems-and-marketing-research-flash-cards/
Marketing decision support systems An interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. Characteristics of marketing decision support systems (4)
https://www.cram.com/flashcards/chapter-9-decision-support-systems-and-marketing-research-1380451
Jun 01, 2010 · Study Flashcards On Chapter 9: Decision Support Systems and Marketing Research at Cram.com. Quickly memorize the terms, phrases and much more. Cram.com makes it easy to get the grade you want!4.5/5(1)
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data,...
https://quizlet.com/60712771/decision-support-system-marketing-research-flash-cards/
Decision support system/ marketing research. Name of chapter. Decision support system (DSS) A computerized information system that enables managers to obtain and manipulate information as there making decisions. Marketing information. Everyday info about developments in the marketing environment.
https://quizlet.com/3036133/9-decision-support-systems-and-marketing-research-flash-cards/
9. Decision Support Systems and Marketing Research Learn with flashcards, games, and more — for free.
https://quizlet.com/subject/marketing-research-chapter-9-decision-support-systems/
Learn marketing research chapter 9 decision support systems with free interactive flashcards. Choose from 92 different sets of marketing research chapter 9 decision support systems flashcards on Quizlet.
https://article1000.com/marketing-decision-support-systems-mkdss/
Jul 22, 2017 · Marketing decision support systems (MKDSS) is an Information system that helps with decisionmaking in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy …
http://fhyzics.com/decision-making-by-marketing-research.html
Marketing research is a crucial part of marketing system; it helps to refine ideas in decisions making of management by giving accurate, appropriate, and timely information. Every decision requires unique needs for information, and appropriate strategies can be evolved based on the information collected through marketing research.
https://www.flashcardmachine.com/ch-9learningobjectives.html
Research, therefore, should be undertaken only when the expected value of he information is greater than the cost of obtaining it. Implementing a Customer Relationship Management system is integral to maintaining a functional marketing decision support system and for deciding if marketing research should be conducted.
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors.
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