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http://www.yourarticlelibrary.com/marketing/decision-support-system-dss-in-industrial-marketing/22574
Decision Support System (DSS) in Industrial Marketing! A marketing information system produces information that supports many of the day-to-day decision making needs of the management. Reports, displays and responses produced by such systems provide information that managers have specified in advance as adequately meeting their information needs.
https://en.wikipedia.org/wiki/Marketing_decision_support_system
Marketing decision support system A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events.
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors.
https://quizlet.com/149372575/isys-exam-1-flash-cards/
decision-support systems support management decisions that are unique and rapidly changing using advanced analytical methods. ... sales and marketing operations to units in other countries. the products and services on sale in difference countries are adapted to suit local market conditions.
https://researchleap.com/use-of-management-information-systems-impact-on-decision-support-capabilities-a-conceptual-model/
May 31, 2016 · Management information systems are reported to have a number of benefits in relation to the support which they provide for enhancing the activities of decision support systems. The main role of management information systems begins from the definition of the problem on to which later stages of actions are based on.Cited by: 2
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions.
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