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https://www.tau.ac.il/~saharon/papers/ltv-journal.pdf
CUSTOMER LIFETIME VALUE MODELS 323 In other words, the total value to be gained while the customer is still active. While this formula is attractive and straight-forward, the essence of the challenge lies, of course, in estimating the v(t) and S(t) components in a reasonable way.Cited by: 167
https://link.springer.com/article/10.1023%2FA%3A1024036305874
We present and discuss the important business problem of estimating the effect of marketing activities on the Lifetime Value of a customer in the Telecommunications industry. We discuss the... Customer Lifetime Value Models for Decision Support SpringerLinkCited by: 167
https://www.researchgate.net/publication/220451876_Customer_Lifetime_Value_Models_for_Decision_Support
Rosset et. al. in their paper of" Customer Lifetime Value Models for Decision Support" review the importance of this metric and how it is used in the Telecommunications industry to measure the...
http://www.decisionpro.biz/instructors/new-instructors/analytical-models/customer-lifetime-value-model
Customer Lifetime Value (CLV) is a metric of a customer's value to the organization over the entire history of the relationship. Short-term sales are a factor, but so are overall customer satisfaction, the churn rate in the segment, and the costs to acquire a new customer and retain an existing customer. The model uses the following input:
https://www.academia.edu/3398623/Customer_Lifetime_Value_Models_for_Decision_Support
Customer Lifetime Value Models for Decision Support
http://www.decisionpro.biz/business-users/marketing-engineering/customer-lifetime-value
Customer Lifetime Value (CLV) is a metric of a customer's value to the organization over the entire history of the relationship. Short-term sales are a factor, but so are overall customer satisfaction, the churn rate in the segment, and the costs to acquire a new customer and retain an existing customer. The model uses the following input:
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