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Marketing Related Decision Support System (MDSS) A detailed explanation of all the above 4 components are described below: Internal System related to Records or Reports. One of the major components of the marketing information system is an internal record or report system which is a source of information that is easily accessible.
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors. MDSS can be used to assist,...
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies. MKDSS assists decision makers …
https://www.wisegeek.com/what-is-a-marketing-decision-support-system.htm
Oct 10, 2019 · A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number...
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
4. Marketing Decision Support System (MDSS): Previously, the component was known as Analytical Marketing System. While former three components supply data, the marketing decision support system concerns more with processing or analyzing available data. This component can improve efficiency and utility of the whole marketing information system.
http://www.yourarticlelibrary.com/management/decision-making-management/6-main-components-of-decision-support-system-dss/70302
ADVERTISEMENTS: This article throws light upon the six main components of decision support system. the components are: 1. Hardware Resource 2. Software Resource 3. Data Resource 4. Model Resource 5. People Resource 6. Decision Support System Packages. Decision Support System Component # 1. Hardware Resource: Executive workstations, …
https://quizlet.com/35459994/marketing-chapter-4-flash-cards/
2) Computer hardware and software to analyze the data and to create reports. 3) Output for marketing decision makers. 1. Internal Company Data. Uses information from within the organization to produce reports on the results of sales and marketing activities.
https://quizlet.com/83975645/mktg-chapter-4-pretest-flash-cards/
The marketing research process step of defining the research problem has three components: specifying the research objectives, identifying the consumer population of interest, and _____. A) placing the problem in an environmental context
https://www.scdlpune.com/decision-support-system.html
Decision Support System are interactive information systems that depend on a (having different things working together as one unit) set of user-friendly hardware and software tools to produce and present information that is targeted to support the management in the decision …
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