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http://busman.mandela.ac.za/busman/media/Store/documents/2nd%20Year/06SU5.pdf
Student Notes Pages Marketing Chapter 9: Decision Support Systems and Marketing Research © 1997 South-Western College Publishing 5-7 The Management uses of
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Chapter 9 1 Marketing Decision Support Systems and Marketing Research 9 CHAPTER Subscribe to view the full document. Chapter 9 2 Learning Outcomes Explain the concept and purpose of a marketing decision support system Define marketing research and explain its importance to marketing decision making Describe the steps involved in conducting a ...
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Marketing Chapter 9 Decision Support Systems and Marketing Research I. Marketing Decision Support Systems A. Accurate and timely info k to marketing decision-making max sales and efficiently use scarce company resources B. Market decision support system (DSS) 1. An interactive, flexible computerized info system that enables managers to obtain and manipulate info as they are making decisions 2.
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Study 10 Chapter 9: Decision Support Systems and Marketing Research flashcards from Ray R. on StudyBlue. ... Decision support system. an interactive, flexible, computerized information system that enables managers to obtain and manipulate information as they are making decisions..
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Apr 11, 2014 · http://xelve.com Decision Support Systems and Marketing Research - Flashcards Learn Introduction to Marketing - Chapter 9.Author: Xelve
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Marketing research systems: The general topic of marketing research has been the prime ' subject of the textbook and only a little more needs to be added here. Marketing research is a proactive search for information. That is, the enterprise which commissions these studies does so to solve a perceived marketing problem.
http://www.cengage.com/resource_uploads/downloads/1439039429_308955.doc
Chapter 9. LO 1 Explain the concept and purpose of a marketing decision support system. LO 2 Define marketing research and explain its importance to marketing decision making. LO 3 Describe the steps involved in conducting a marketing research project.
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May 03, 2014 · Lamb, Hair, McDaniel Chapter 9 Marketing Research 2012-2013 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website.
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