Application Of Decision Support System In Sales And Marketing

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Decision Support System (DSS) in Industrial Marketing

    http://www.yourarticlelibrary.com/marketing/decision-support-system-dss-in-industrial-marketing/22574
    Decision Support System (DSS) in Industrial Marketing! A marketing information system produces information that supports many of the day-to-day decision making needs of the management. Reports, displays and responses produced by such systems provide information that managers have specified in advance as adequately meeting their information needs.

Marketing decision support system - Wikipedia

    https://en.wikipedia.org/wiki/Marketing_decision_support_system
    A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted …

Types of Decision Support Systems Management Study HQ

    https://www.managementstudyhq.com/types-of-decision-support-systems.html
    Types of Decision Support Systems: A decision support system is an interactive computer based system that serves decision making needs of managers. It provides managers with the information that enables them to make both semi-structured and unstructured decisions.

USING DSS FOR MARKETING DECISION -MAKING: THE MDSS

    http://iacis.org/iis/2002/MalecHayen124.pdf
    The development and deployment of a marketing decision support system (MDSS) represents an emerging trend in the field of marketing in which the increased application of decision support system (DSS) technology enhances decision-making.

(PDF) A Marketing Decision Support System for Retailers

    https://www.researchgate.net/publication/227441977_A_Marketing_Decision_Support_System_for_Retailers
    A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described. This decision support system combines well-known model building and ...

Application of Decision Support System in E-commerce

    http://ibimapublishing.com/articles/CIBIMA/2008/404724/404724.pdf
    Application of Decision Support System in E-commerce Communications of the IBIMA Volume 5, 2008 ... application by integrating with Decision support systems. It further highlights some critical issues in e- ... production, marketing and sales of products or services for existing and developing marketplaces through the utilization of

ISYS exam 1 Flashcards Quizlet

    https://quizlet.com/149372575/isys-exam-1-flash-cards/
    decision-support systems support management decisions that are unique and rapidly changing using advanced analytical methods. Business process a logically related set of activies that defines how specific business tasks are performed and represents a unique way in which an organization coordinates work, information, and knowledge is called

Systems Final 2 Flashcards Quizlet

    https://quizlet.com/304104804/systems-final-2-flash-cards/
    Information systems applications help sales and marketing professionals with all of the following EXCEPT _____. a. determining advertising approaches b. setting prices c. computer-assisted manufacturing d. ... decision support system d. materials resource planning system. a.

Decision support systems - applications and advantages

    https://www.decision-making-confidence.com/decision-support-systems.html
    A DSS used in medicine is called a clinical DSS and, in fact, it is said that if used properly, clinical decision support systems have the potential to change the way medicine has been taught and practised. Colorado State has used a DSS to provide information about floods and potential hazards throughout the State.



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