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https://www.coursehero.com/file/p1idumb/A-true-marketing-decision-support-systems-DSS-should-be-a-flexible-b-discovery/
Sep 13, 2015 · A true marketing decision support systems DSS should be a flexible b discovery from MKT 3400 at Tennessee Technological University96%(46)
https://quizlet.com/21238757/mktg-exam-3-set-2-flash-cards/
The company's owner wants to determine why the decline has occurred and how to reverse the trend. Once the owner has identified the problem as a consumer perception that dark beer is bitter and calorie-laden, its next step in the marketing research process should be to: a. Collect the data b. Recognize the marketing problem c. Analyze the ...
https://quizlet.com/26351726/chapters-7-9-marketing-multiple-choice-flash-cards/
A true marketing decision support systems (DSS) should be: a. flexible b. discovery-oriented c. interactive d. accessibility e. a DSS should be all of these. E. Marketing managers would typically use marketing research to: a. eliminate any guesswork in decision making b. implement a sales promotion
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://www.coursehero.com/file/6318703/quiz-7/
View Notes - quiz 7 from MARK 1115 at Langara College. A true marketing decision support systems (DSS) should be: Student Response 1. accessibility 2. flexible 3. interactive 4. discoveryoriented67%(3)
https://www.informationbuilders.com/decision-support-systems-dss
A decision support system (DSS) ... is a specific class of computerized information system that supports business and organizational decision-making activities. Properly designed decision support systems are interactive software-based systems intended to help decision-makers compile useful information from raw data, documents, personal ...
https://searchcio.techtarget.com/definition/decision-support-system
Mar 01, 2010 · A decision support system (DSS) is a computer program application that analyzes business data and presents it so that users can make business decisions more easily. It is an "informational application" (to distinguish it from an "operational application" that collects the data in the course of normal business operation).Typical information that ...
http://iacis.org/iis/2004/MoscatoMoscato.pdf
This paper develops a taxonomy of Decision Support Systems (DSS) for professional sports. The authors utilize the traditional DSS structure –a nine cell matrix. A great deal of the literature on DSS focuses on specific applications to traditional businesses, governments or not-for-profits and tends to discuss a very narrow category or ...
http://iacis.org/iis/2002/MalecHayen124.pdf
IACIS 2002 USING DSS FOR MARKETING DECISION -MAKING: THE MDSS 422 aid decision-making (Xu and Kaye, 1995). The MDSS can also automate news finding and assess the possible impact of that news on a firm’s strategy (Cassie, 1997). MDSS can indeed support an array of marketing decisions. As will be discussed next, several
http://www.eric-eisenstein.com/papers/Lodish&Eisenstein-dsschapter.pdf
Our goal in this chapter is to review the marketing decision support system (MDSS) literature so as to provide maximal guidance to researchers and prac-titioners on how best to improve marketing deci-sion-making using decision support systems. In order to achieve this goal, we lay out a taxonomy of decision support systems, create an integrative
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