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https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from ...
https://quizlet.com/83975645/mktg-chapter-4-pretest-flash-cards/
A marketing decision support system (MDSS) is a(n) _____. A) basic system used by companies that do not have the resources to develop a marketing information system (MIS) B) popular syndicated research report purchased by most major media companies
http://www.pmlive.com/intelligence/healthcare_glossary/Terms/m/marketing_decision_support_system_mdss
A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors. MDSS can be used to assist ...
https://quizlet.com/301660501/ch-4-quiz-flash-cards/
Which of the following refers to a process that first determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to system users? A. Market intelligence system B. Marketing information system (MIS) C. Marketing decision support system (MDSS)
http://www.managementparadise.com/forums/marketing-research-mr/200373-marketing-decision-support-systems-mdss.html
The purpose of a marketing decision support system (MDSS) is to combine marketing data from diverse sources into a single database which line managers can enter interactively to quickly identify problems and obtain standards, periodic reports, as well as answers to analytical questions. Characteristics of a …
http://iacis.org/iis/2002/MalecHayen124.pdf
IACIS 2002 USING DSS FOR MARKETING DECISION -MAKING: THE MDSS 422 aid decision-making (Xu and Kaye, 1995). The MDSS can also automate news finding and assess the possible impact of that news on a firm’s strategy (Cassie, 1997). MDSS can indeed support an array of marketing decisions. As will be discussed next, several
http://www.yourarticlelibrary.com/marketing/mis-marketing-information-system-with-diagram/48703
Marketing Decision Support System (MDSS): Previously, the component was known as Analytical Marketing System. While former three components supply data, the marketing decision support system concerns more with processing or analyzing available data. This component can improve efficiency and utility of the whole marketing information system.
https://www.sciencedirect.com/science/article/pii/S0167811697000098
This paper deals with marketing decision support systems (MDSS) in companies. In a conceptual framework five categories of factors are distinguished that potentially affect adoption, use, and satisfaction: external environment factors, organizational factors, task environment factors, user factors and implementation factors.Cited by: 105
https://www.sciencedirect.com/science/article/pii/S0167923607000498
Her research interests are the marketing managers' decision-making process and the impact of marketing decision support systems (MDSS) on managers. 1 In this study, the MDSS provided to decision-makers is relatively open because it is built with a MDSS generator, which allows decision-makers to …Cited by: 6
http://www.eric-eisenstein.com/papers/Lodish&Eisenstein-dsschapter.pdf
Our goal in this chapter is to review the marketing decision support system (MDSS) literature so as to provide maximal guidance to researchers and prac-titioners on how best to improve marketing deci-sion-making using decision support systems. In order to achieve this goal, we lay out a taxonomy of decision support systems, create an integrative
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