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marketing decision support system A(n) _____ is an interactive, flexible, computerized information system that enables managers to obtain and manipulate information as they are making decisions mall intercept interview
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Four characteristics make a DSS especially useful to marketing managers: They are interactive, flexible, discovery oriented, and accessible. Decision support systems give managers access to information immediately and without outside assistance. They allow users to manipulate data in a variety of ways and to answer "what if" questions.
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E. Marketing decision support system (MDSS) D Which of the following refers to an organized collection (often electronic) of data that can be searched and queried to provide information about contacts, products, customers, inventory, and more?
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Marketing Decision Support System Which of the following refers to the data analysis software and interactive software that allow managers to conduct analyses and find the information they need? Data
https://en.wikipedia.org/wiki/Marketing_decision_support_system
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies.
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Start studying MKT CH:9 - Decision support systems and market research. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
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